IAAPS | Case study

Project impact:

+100% increase in qualified enquiries

+126% increase in time spent on site

Overview:

IAAPS is a world-leading research and innovation centre developing clean propulsion technologies. As part of a full website redesign at Digital Wonderlab, I led the UI design – translating a complex technical offer into a confident, future-facing digital presence.
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The result is a clean, intuitive interface that reflects IAAPS’s dual identity as both academic institution and commercial R&D partner. The redesign helped double qualified enquiries and significantly increase engagement – and was later recognised with a Best UX award at the 2022 Techies.

Challenge

Create a UI that balances academic credibility with commercial clarity.
Present technical content in a way that feels clear, calm and accessible.
Support a broad user base – from researchers and policy makers to industry partners.

Solution

Designed a clean, confident interface that communicates complexity with clarity.
Used calm typography, generous space and restrained colour to bring focus and structure.
Added subtle motion and interaction to support hierarchy and usability.
Collaborated closely with UX, development and client teams to ensure cohesion.

Results

The redesigned site made a measurable difference to both perception and performance, seeing a 100% increase in qualified enquiries, a 126% increase in time spent on site and a reduced bounce rate.

IAAPS now has a platform that reflects its ambition – one that’s clear, confident and built to grow with them.

Reflections

This project was a chance to show how UI design can do heavy lifting – making complexity feel calm, and technical credibility feel accessible. Thoughtful, collaborative execution turned a complex challenge into a confident, high-performing site.

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